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Archive for September, 2010

Be human on your “about page”

Seth Godin offers some good advice regarding your company image: “When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.” Don’t use meaningless jargon, talk like a normal person, and if you put up a picture don’t use [...]

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