Jay Goltz’ article in The New York Times is spot on: “[Einstein] said that the definition of insanity was doing the same thing over and over again and expecting different results. Too often, I think that’s really the definition of small business. Whether it is continuing to hire the wrong people because of a bad hiring protocol, sticking with the same marketing plan even though it isn’t working or thinking we are going to become more profitable by underpricing our competition, many business owners stick to what they have gotten comfortable doing and hope it will start producing better results. Why?”
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